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April 9, 2014

According to PRNewswire, Sandra Bullock tops InterMedia Entertainment™ Q1 2014 DR Star Index™ Rankings, which is supposed to measure marketability of celebrities across a wide berth of advertising categories.

Clearly, Sandra Bullock is on top of the world following her critically acclaimed performance in Gravity, the box office smash that just won seven Oscars.

Bullock now also ranks as Hollywood’s highest paid actress, but that’s not the only list that the versatile actress now heads; in the latest InterMedia Entertainment DR Star Index™, Bullock rocketed to the top overall ranking on the list, which measures the direct response marketability of celebrities across a wide berth of advertising categories.

Bullock’s number one ranking was a result of scoring exceptionally well with the public across multiple attribute areas. Among all celebrities in the survey, she received the highest score in the Influence category, third in Likeability, and fourth in Trust.

Throughout her movie career, Bullock has portrayed admirable, sympathetic All-American heroines, and these performances have clearly enhanced her potential as a top-level brand endorser.


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Current Projects
Untitled Tupperware Movie
Sandra Bullock as Brownie Wise
The story of how marketing executive Brownie Wise boosted the sales of the plastic containers invented by Earl Silas Tupper in the 1950s by setting up "Tupperware Paties".
Release: Unknown
Status: In development
Genre: Comedy, Drama, Biography
  • More Info | Photos | IMDb

  • Bird Box
    Sandra Bullock as Malorie
    A woman and a pair of children are blindfolded and make their way through a dystopian setting along a river.
    Release: December 21, 2018
    Genre: Drama, Horror
  • More Info | Photos | IMDb

  • Ocean's Eight
    Sandra Bullock as Debbie Ocean
    Spin-off of the Ocean's Trilogy, directed by Gary Ross.
    Release: 2018
    Status: Released
    Genre: Comedy, Drama
  • More Info | Photos | IMDb

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